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Title: What makes corporate blogs successful? - an international investigation of corporate blogging practices and corporate blog acceptance
Author(s): König, Nils
Advisor(s): Schlägel, Christopher
Sadrieh, Abdolkarim
Granting Institution: Otto-von-Guericke-Universität Magdeburg
Issue Date: 2013
Extent: Online Ressource (PDF-Datei, XIV, 218 S.)
Type: Hochschulschrift
Language: English
Publisher: Universitätsbibl.
Otto von Guericke University Library, Magdeburg, Germany
URN: urn:nbn:de:gbv:ma9:1-4062
Open access: Open access publication
Appears in Collections:Fakultät für Wirtschaftswissenschaft

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