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Title: Location-based Mobile Marketing
Author(s): Hajihosseinkhabaz, Saeed
Referee(s): Prof. Dr. Michelis, Daniel
Contributor(s): Prof. Dr. Michelis, Daniel
Stumpp, Stefan
Granting Institution: Hochschule Anhalt
Issue Date: 2017
Type: Hochschulschrift
Type: Master Thesis
Language: English
Publisher: Bibliothek, Hochschule Anhalt
URN: urn:nbn:de:gbv:kt1-3354
Subjects: Big Data
Sandortbasierte Werbung
Standortbasiertes Handy-Marketing
big data
incentivized ads
location-based advertising
location-based mobile marketing
Open Access: Open access publication
Appears in Collections:Wirtschaft

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