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Please use this identifier to cite or link to this item: http://dx.doi.org/10.25673/5949
Title: Location-based Mobile Marketing
Author(s): Hajihosseinkhabaz, Saeed
Advisor(s): Prof. Dr. Michelis, Daniel
Contributor(s): Prof. Dr. Michelis, Daniel
Stumpp, Stefan
Granting Institution: Hochschule Anhalt
Issue Date: 2017
Type: Hochschulschrift
Language: English
Publisher: Bibliothek, Hochschule Anhalt
URN: urn:nbn:de:gbv:kt1-3354
Subjects: Big Data
Anreizwerbung
Sandortbasierte Werbung
Standortbasiertes Handy-Marketing
Smartphone
big data
incentivized ads
location-based advertising
location-based mobile marketing
smartphone
URI: https://opendata.uni-halle.de//handle/1981185920/12760
http://dx.doi.org/10.25673/5949
Open access: Open access publication
Appears in Collections:Wirtschaft

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