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Title: How does the implementation of holographic marketing methods in advertising affect brand recognition and brand perception?
Author(s): Shirkhodjaev, Sergey
Referee(s): Prof. Dr. Michelis, Daniel
Contributor(s): Prof. Dr. Michelis, Daniel
Stumpp, Stefan
Granting Institution: Hochschule Anhalt
Issue Date: 2017
Type: Hochschulschrift
Type: Master thesis
Language: English
Publisher: Bibliothek, Hochschule Anhalt
URN: urn:nbn:de:gbv:kt1-3386
Subjects: Marketing
Open Access: Open access publication
Appears in Collections:Wirtschaft

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