Please use this identifier to cite or link to this item:
http://dx.doi.org/10.25673/5951| Title: | How does the implementation of holographic marketing methods in advertising affect brand recognition and brand perception? |
| Author(s): | Shirkhodjaev, Sergey |
| Referee(s): | Prof. Dr. Michelis, Daniel |
| Contributor(s): | Prof. Dr. Michelis, Daniel Stumpp, Stefan |
| Granting Institution: | Hochschule Anhalt |
| Issue Date: | 2017 |
| Type: | Hochschulschrift |
| Type: | Master thesis |
| Language: | English |
| Publisher: | Bibliothek, Hochschule Anhalt |
| URN: | urn:nbn:de:gbv:kt1-3386 |
| Subjects: | Marketing Marketing |
| URI: | https://opendata.uni-halle.de//handle/1981185920/12762 http://dx.doi.org/10.25673/5951 |
| Open Access: |  Open access publication |
| Appears in Collections: | Wirtschaft |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Masterthesis Sergey Shirkhodjaev.pdf | 2.67 MB | Adobe PDF |  View/Open |